Privacy policy

Effective Date: May 23, 2026

Last Updated: May 23, 2026

At MyLivu (accessible from mylivu.com), one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by MyLivu and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us through our official support channels at mylivu1000@gmail.com.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in MyLivu. This policy is not applicable to any information collected offline or via channels other than this website.

1. Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

2. Information We Collect

The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information.

 

  • Account & Purchase Details: When you place an order, create an account, or contact us directly, we collect your full name, shipping/billing address, phone number, email address, and payment preferences.

     

  • Communications: If you contact us directly, we may receive additional information about you such as your name, email address, phone number, the contents of the message and/or attachments you may send us, and any other information you may choose to provide.

  • Mandatory Verification Media: As part of our internal anti-fraud and logistics verification protocols, we collect unboxing videos provided voluntarily by you to process returns, refunds, or replacement claims.

3. How We Use Your Information

We use the information we collect in various ways, including to:

  • Provide, operate, and maintain our website and online store.

  • Improve, personalize, and expand our store's catalog and user interface.

  • Understand and analyze how you navigate and interact with our website.

  • Develop new products, services, features, and functionality.

  • Process your orders, arrange shipping with our courier aggregators (like Fship), manage Cash on Delivery (COD) verifications, and complete financial transactions.

  • Communicate with you, either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.

  • Send you automated operational updates via transactional SMS, Email, and WhatsApp (such as order updates, live tracking IDs, and fulfillment confirmations).

  • Detect, investigate, and prevent fraudulent transactions, cyber threats, and return-logistics abuse.

4. Data Protection & Security Controls

We implement strict physical, electronic, and procedural safeguards to secure your data against unauthorized access, loss, alteration, or exposure.

  • Payment Layer Security: We do not store your credit card numbers, debit card details, or banking pin numbers on our servers. All monetary checkouts are safely handled through secure, PCI-DSS compliant payment gateways.

  • Encryption protocols: Data transmitted between your browser and our platform is encrypted using industry-standard Secure Sockets Layer (SSL) technology.

5. Third-Party Sharing and Logistics Disclosure

To efficiently fulfill your purchases, we securely share a limited subset of your operational data with trusted third-party service vendors:

  • Logistics & Delivery Handlers: Your name, precise shipping address, and phone number are shared with our logistics network handlers to generate shipping labels, schedule doorstep delivery, and manage cash collection for COD orders.

  • Communication Enablers: We share contact details with authorized cloud communication engines to deliver real-time order tracking details, updates, and automated customer notifications.

  • Statutory Compliance: We reserve the right to disclose personal parameters to tax departments, cybercrime divisions, or judicial bodies if explicitly mandated by applicable local laws (such as the Information Technology Act, 2000) to resolve fraudulent payment disputes or counterfeit claims.

6. Log Files

MyLivu follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files includes internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

7. Cookies and Web Beacons

Like any other website, MyLivu uses "cookies". These cookies are used to store information including visitors' preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users' experience by customizing our web page content based on visitors' browser type and/or other information.

8. Third-Party Privacy Policies

MyLivu's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

 

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

 

9. Privacy Rights (Do Not Sell My Personal Information)

We respect your rights over your data. At any time, you can request that we:

  • Disclose the specific categories and pieces of personal data that we have collected about you.

  • Correct or update any inaccurate or incomplete personal information.

  • Delete any personal data we have collected about you, subject to certain legal exceptions (such as maintaining tax records or historical business invoices under Indian fiscal laws).

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

📧 Corporate Privacy Contact

For all questions regarding data safety, cookie control, or data erasure requests, please contact our internal privacy handler:

  • Brand Trade Name: MyLivu

  • Grievance Support Email: mylivu1000@gmail.com

  • Customer Support Contact: +91 8980408496

  • Operational Address: Jaliyan, Opp Ashapura kurpan, Block no 277/278 B, Railnagar -2, Street No: 6 (k), Rajkot, Gujarat, India.